Adoption Classified Ads
Placing adoption classified ads in newspapers is a fantastic approach for finding your future child’s birth family. This is true whether you are pursuing a private or independent adoption or working with an adoption professional who provides matching services.
We help families create and place unique, noticeable adoption classified ads
in newspapers across the U.S.
We know which newspapers prohibit adoption classified ads (even in states that permit them) and can place your ads in hundreds of newspapers across the country with one call, one order, and one invoice.
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Print classified ads can still work in certain geographies, but definitely consider online advertising before deciding which approach is best for you. In many cases, online advertising results in a more targeted approach at a lower cost.
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Our online adoption advertising campaigns place your adoption ads in front of expectant parents at the EXACT time they are exploring adoption and looking for adopting parents. This is an amazing way to connect with your future child’s birth parents.
Adoption Classified Ads Process
We follow this 7-step process for creating and placing your adoption classified ads to ensure you invest wisely in this approach.
The Cost of Classified Ads
The cost of placing a print ad varies considerably based on the state, the number of newspapers, and the total circulation of those papers.
You should be prepared to pay between $100 and $500 to place one adoption ad during a 1-week period of time. That one ad may be placed in 30 newspapers or 300 newspapers depending on the state. The greater the circulation across those papers, the more you will pay to place the ad.
Any type of advertising, including adoption advertising, requires repetition; therefore, you should also plan to place adoption ads for several months at a time and not just once or twice.
The bottom line: A reasonable budget for placing print adoption ads for 4-5 months is between $1,600 and $8,000.
Your adoption classified ad approach is as unique as you are.
Let’s discuss the options and estimate the cost.
Other Options Besides Print Advertising
Placing print adoption ads is popular, but given the price it’s not a good choice for everyone. So what are some other classified ad options?
- Online ads. We help families place online adoption ads, as well. With online ads you get to set your budget and we balance the quality and quantity of clicks to your website to maximize your investment.
- Craigslist. Craigslist is a huge classified ad website where you can place adoption ads for free. Read about one of our client’s incredible experience with Craigslist in Our Marketing Blitz Paid Off.
- PennySaver and other similar free papers. Although we do not offer services for this category, many families place their adoption classified ads in these print-based publications. The benefit is that doing so is free or relatively inexpensive. The downside is that although these types of publications are circulated widely (e.g., mailboxes, restaurants, and gas stations), a smaller percentage of people read them when compared to newspapers to which readers subscribe.