Website Development for Adoption Professionals

We Quickly & Economically Deliver the Website Your Business Needs

Some people want a website and that’s it, and that’s great. Check out our ONLINE PRESENCE service.

Most of you, however, really want some kind of business outcome more than you want a website, right? Maybe your desired outcome is to increase revenue. Your website’s role may be to generate leads. That requires that prospective clients searching for your services can easily find you online. Our EXPOSURE service is exactly what you need.

Many of you, however, want to move beyond simply “more traffic.” Our ENGAGE service is for you if you want your website visitors to take action – to call you, email you, or complete an online form, for example. We’ll help you identify actions you want visitors to take (e.g., call you), measure results, identify improvement ideas, test new strategies, implement what works, and continually repeat that process.

It’s impossible to answer all of your questions here, but please take a look at what we can offer and if you think that one of these services sounds like what you need, contact us to learn more.

ONLINE PRESENCE“I need a modern looking, basic, no-hassle, brochure-like website that works.”• We can complete your website within a few weeks, not months, of you finishing your content.

• You only pay a low monthly fee, like a subscription model, instead of one or more “thousands of dollars” payments.

• We’ll make any text/image changes you request at no additional cost.

• Your website will look and work great on smartphones, large displays, and everything in between.

• Each month we’ll test and implement new versions of your website’s underlying software to ensure security holes and other bugs are squashed.

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EXPOSURE“I want a new website AND more potential clients to find it.”All of the benefits from the ONLINE PRESENCE plan, plus:

• We’ll edit your content to ensure you put your best foot forward.

• Awesome SEO means that prospective clients searching for the services you offer will more easily find you.

• We’ll send monthly reports so you can see how many people visited your website, how they found it, how long they stayed, which pages they viewed, and much more.

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ENGAGE“I want more website visitors AND I want them to reach out to me.”All of the benefits from the EXPOSURE plan, plus:

• We will inject copywriting best practices into your content to more effectively engage your website visitor.

• We’ll help you define goals for your website (e.g., click an email link) and then continuously test and implement website changes (and measure results!) to achieve those goals.

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The following short video is based on just one example, but imagine what YOUR website might look like – on a desktop AND on a smartphone! This is your opportunity to refresh your content, make sure you are targeting today’s generation of expectant parents and adopting parents, implement a more up-to-date design, achieve better search results, AND be mobile-friendly.


Hal is a pleasure to work with. He is professional and extremely responsive. I needed a website that could be viewed on any device – a computer, tablet, or mobile phone – and Hal created an outstanding website for me. I am thrilled with my new website and already see a big improvement in SEO! I highly recommend Hal as a website designer.

Robin Fleischner, Attorney at Law and Fellow of The Academy of Adoption and Assisted Reproduction Attorneys


We used My Adoption Advisor to create a website for our law firm. Hal was great to work with and was able to perfectly capture our firm’s vibe in our website. He was also great at guiding us toward content that would be useful to our clients and increase our traffic from potential clients. We have had countless compliments on our website since it went live a few months ago and even a client who told us they retained us specifically because of our website! Hal has remained available to help us update our website as necessary. He’s always incredibly prompt. We plan to continue our relationship with him far into the future!

Kathleen (“Casey”) Copps DiPaola, Attorney at Law and Fellow of The Academy of Adoption and Assisted Reproduction Attorneys


CONTACT US TODAY ABOUT BUILDING YOUR OPTIMIZED WEBSITE!