Website Development for Adoption Professionals

Optimize Your Website for Mobile, for Search Engines, and for Your Clients

The following short video is based on just one example, but imagine what YOUR website might look like – on a desktop AND on a smartphone! This is your opportunity to refresh your content, make sure you are targeting today’s generation of expectant parents and adopting parents, implement a more up-to-date design, achieve better search results, AND be mobile-friendly.


Hal is a pleasure to work with. He is professional and extremely responsive. I needed a website that could be viewed on any device – a computer, tablet, or mobile phone – and Hal created an outstanding website for me. I am thrilled with my new website and already see a big improvement in SEO! I highly recommend Hal as a website designer.

Robin Fleischner, Attorney at Law and Fellow of The Academy of Adoption and Assisted Reproduction Attorneys

We used My Adoption Advisor to create a website for our law firm. Hal was great to work with and was able to perfectly capture our firm’s vibe in our website. He was also great at guiding us toward content that would be useful to our clients and increase our traffic from potential clients. We have had countless compliments on our website since it went live a few months ago and even a client who told us they retained us specifically because of our website! Hal has remained available to help us update our website as necessary. He’s always incredibly prompt. We plan to continue our relationship with him far into the future!

Kathleen (“Casey”) Copps DiPaola, Attorney at Law and Fellow of The Academy of Adoption and Assisted Reproduction Attorneys

Your website has to be mobile-friendly to increase your chances of deriving traffic from search engine searches and to keep visitors engaged with your site.

Much More than Mobile-Friendly

Have you ever visited a website on your smartphone and it took a long time to load and you had to pinch and slide back and forth to click on a menu item or read a page? All of those problems go away (and your visitors stay!) with a mobile-friendly website.

A mobile-friendly website loads quickly and automatically optimizes itself based on each visitor’s screen size. The result is easy reading and navigation with minimal resizing, panning, and scrolling, regardless of the screen dimensions.

The primary purpose of this service is to create a mobile-friendly website for your organization, but while we’re at it, we do A LOT more.

We Optimize Your Website for Search Engines

Because so many Internet searches take place on mobile devices, search engines favor mobile-friendly websites over those that are not responsive to different screen dimensions. However, there’s a lot more to search engine optimization, or SEO, than just being mobile-friendly.

We’ll add title and description tags to each page to help your visitors and the search engines understand your services. We’ll reduce your image file sizes and add the relevant tags to them, as well. We’ll also teach you specific things you can do as you develop your pages and blog posts so you can continue to maintain a website that the search engines can easily understand. The more effectively you share your content with the search engines, the more likely you are to achieve higher search results rankings.

We Design Your Website for Your Clients

First and foremost, your website is for your visitors, not for the search engines. Your overall design, functionality, and content – your text, photos, graphics, video, and audio – must be laser-focused on your audience.

For example, many attorney and agency websites contain too much text. Paragraphs of text can turn off many of today’s expectant parents and adopting parents. We’ll work with you to replace text with videos, toggles, buttons, and images. Your new website will be more attractive, interactive, and engaging.

We Give You Data You Can Act On

How would you like a weekly report with detailed information about your website visitors? Imagine the value of this information as you update your blog, post links to your website on social media, experiment with different advertising strategies, or simply monitor your site.

We’ll make sure you benefit from Google Analytics data so you can track and act on things like:

  • how visitors find your website (e.g., organic search, referral, direct, social)
  • the number of new sessions, by state
  • your most popular content
  • the average duration of a visit
  • the percentage of visitors who leave your website after viewing one page
  • the number of sessions by device category (i.e., desktop, tablet, and mobile)
  • the average load time by page
  • and much more

9-Step Development Process

Our experience and 9-step process ensure that we understand your needs, set clear expectations, and deliver what you want. You could have an SEO-optimized, mobile-friendly website in a month and at a fraction of what you think it might cost.

1. Explore Fit

We’ll start out simply talking and sharing information. Together, we’ll answer questions related to your high level opportunities, the technical standards we’ll follow, and scope, schedule, and budget tradeoffs. The goal is to explore the fit between our two organizations and determine whether it makes sense to work together.

2. Initiate Project

If you decide to move forward with the project, we’ll begin by signing an Engagement Letter to clarify expectations. You’ll also pay 50% of the total cost of the project and we’ll share Google Docs/Sheets and DropBox folders so we can more easily collaborate.

3. Define Requirements

We’ll assist you with thinking through your requirements. The Requirements Document is where you’ll share issues and opportunities with your current website, review what you like and do not like about your competitors’ websites, document the brand identify you want to communicate to your stakeholders, and identify standard design elements, such as colors, logos, and fonts.

4. Select Theme

We’ll research Themes based on your requirements and provide several alternatives from which you may choose. A “Theme” is a collection of files that produce a unifying design for your website. The Theme modifies the way the site is displayed, without modifying the underlying software. You benefit from the structure of having simple methods you can employ to construct the “rooms” while also having the flexibility to add your own “paint” and “furniture” to make the room uniquely yours. With the right Theme, you’ll be able to maintain your website content without any technical expertise. This saves you time and money.

5. Document Website Content

We’ll support you as you determine the content for your website. This includes the text, graphics, photos, audio, and video you want on each of your website pages.

6. Develop Website

We’ll take the requirements, your selected Theme, and your website content to build your website. We’ll start off with just a few pages and then walk through them together so we can make any necessary adjustments quickly. We’ll develop your website on our local server so your existing website will continue to be available online.

7. Test Website

After we complete development, we’ll move your website from our local servers to a test area on the Internet. This approach allows you to keep your existing website online until everything is perfect and we’re ready to “Go Live” with your new website.

8. Go Live

After you approve your new website, we’ll replace your existing website with the new one. We’ll also teach you how to maintain it yourself (we can optionally discuss a maintenance plan, if you prefer).

9. Close Project

We’ll close out any remaining issues, answer questions you have about how to maintain your website, and collect final payment.