FOR ADOPTING PARENTS, we offer on-demand eLearning courses that cover topics that others don’t address, as well as highly regarded profile & website services and advertising services. Everything we offer empowers and enables you to connect more quickly with your future child’s birth parents.

FOR ADOPTION ATTORNEYS AND AGENCIES, we offer website development services to ensure that your website is optimized for mobile use, for search engines, and for your clients. We also offer a free Partner Program that provides discounts for adopting parents.

We complement the services offered by adoption attorneys and agencies, regardless of whether they are helping you match with birth parents.


Hello Hal,

I really thought the information about the different generational history and perspective was fascinating. I learned a lot about my parents, as well as myself during the course! And I also gained some great insight into the population of expectant birthparents we might come across. I especially like your tip about engaging the grandparents. I never would have thought of that. I also really like the exercise where we sit for 5 minutes and think about being an expectant parent. I think my husband and I both gained some insight into how to connect to expectant parents and build a bond. Thank you again!

Kim & Ryan

Working with Hal is a pleasure. He is very honest and sincere. My wife and I felt comfortable with him from our initial discussions. We never felt pressured and always felt that he had our budget and goals in mind. I would recommend Hal’s services to any waiting family who wishes to give their adoption profile more exposure.

Rocco & Jaime

We decided to hire Hal to develop and manage our Google campaign ad for adoption when the agency we were with was taking longer to match us then we had expected. We could not have been more pleased with our decision; thanks to Hal’s campaign development we were contacted and matched with our birthmother in just under two months. Our son was born five weeks later and our adoption was finalized yesterday (six months later)! Hal was always professional and pleasant to work with. I can’t recall ever having any difficulty reaching him via phone or email. We will definitely be working with Hal again in the near future.

Well after two years with an agency and a year with a lawyer, it was seven weeks with you that got us matched up! Our son’s birth mother told us that she Googled “loving family in Maryland looking to adopt” and said we kept coming up first in the search.

Jay & Alvin

Hey Hal! You can officially take us off your list! (for now anyway – if we adopt again we will definitely use your help). We brought home our beautiful daughter yesterday and are loving every minute! Her birthmother told us she found us through our ad and contacted our agency to request us. This would not have been possible without you!

Thank you SO much!

Emily & Rob

Thanks to Hal and My Adoption Advisor we were able create a new website and run an online ad campaign. We reached a birthmom halfway across the country in 3 months and she placed a beautiful baby boy with us. When we asked her what she liked about the site she mentioned how inviting and warm it was.

Thanks Hal and My Adoption Advisor!

Chris & Jim

Thank you Hal…for everything! Ana and I have been amazed by the services you provide. I can’t thank you enough for being a key player on our ‘dream team!’

P.S. We plan to adopt more children, so this is not goodbye. 😉

Bill and Ana

I completed all the training courses and wanted to let you know that I really enjoyed them. I especially thought that The WHAT and HOW of Adoption Profiles course would be helpful for adoptive couples. It was interesting to compare our profiles after your training to see what tips the couples picked up from your training.

I also really liked the first training, Understanding the Current Generation of Expectant Parents. This was helpful to me as an adoption Social Worker, as well! Adoption has changed so much over the years. It was a good reminder to think about the differences of today’s generation even though I’m not much older than many birth parents.

Thanks for all the work you put into this! It’s a great resource for our families.

Sarah Pregnancy, Parenting, and Adoption Social Worker

I actually found the birth mother on Facebook through the adoptive mother who adopted her daughter last year. The woman who adopted her daughter was helping her find an adopting parent and she came across my Facebook Page. She forwarded it to the birth mother who requested me as a friend and we started talking on the phone. I found out she lived near me so I made arrangements to meet her and we met up yesterday.


I just wanted to shoot you an email to thank you for all of your hard work in getting our awesome profile and website together. It all came together so nicely and really caught our birth mom’s eye. She loved everything about it and liked having the Internet presence (Facebook, website, YouTube, Twitter, Pinterest, etc.) to really help us come alive. It set us apart from everyone else.

Laura & Kara

My wife and I worked with My Adoption Advisor to modify our adoption profile and picture book and it wasn’t long afterward that we were chosen by a birth mother and father and brought home our beautiful daughter, Laurel.


Our adoptive families have described the networking & advertising training as full of ‘interesting ideas,’ ‘very motivational,’ and ‘very helpful.’

Laura Teeter Family Specialist, Adoptions Together

The information you share is so important. During the training you really motivated the families to get going and create their own luck.

Marc Arneson Adoption Services Coordinator, The Cradle

My wife and I are beginning the adoption process and after attending other training lead by Hal Kaufman, there really was no doubt that we wanted to participate in his adoption profile training, too.

Our profile is our chance to catch someone’s attention enough for them to want to meet with us and consider us as a match for their child. This is a BIG deal and we really learned a great deal about what to do and what not to do when creating our profile. This program is a must for those wanting to create an eye catching profile for the right reasons.

Thanks Hal for your advice and insight!

Wendi & Norb

When families hear you talk about creating opportunities for luck to find them, how can they not be inspired to do outreach?

Rachel Walstad Sr. Program Manager, Lutheran Social Service of Minnesota

Thirty years of experience enables me to say that My Adoption Advisor is a source of helpful information that will give potential adopters the knowledge and confidence that they can do this. The step-by-step approach of the online training coupled with the personalized services will enable adopters to be proactive instead of waiting for something to happen.

Harvey Schweitzer Adoption Attorney at the Law Offices of Schweitzer & Scherr, LLC

Before the training we had some vague plans to network and do outreach, but it was a little scary and we didn’t have a concrete plan.

For the first time in 6 years (since we started planning a family) we now have a real plan. We worked through your Outreach Planning Guide and now we have a 4-step plan with designated names (James and mine) next to each step. It feels awesome and so proactive!

Thank you.

Uma and James

Thank you so much for your feedback. After sleeping on it for a night we’ve got all kinds of new ideas about what we can do with our profile. I have no doubt it will be much improved.

Also, I really like your relative ranking format as a way of organizing your comments. It helped highlight the things we need to work on most.

Thank you again! We’ll keep you posted!

Lori and Dave

Hal Kaufman’s My Adoption Advisor training and consulting firm is an excellent resource for adoption agencies.

We contracted with Hal to deliver an onsite Adoption Outreach Workshop based on his courses. We really liked the concept of empowering and motivating adoptive families to take a more active role in the adoption process and have less time waiting for an adoption to happen.

We were really pleased with the workshop and follow up. Hal was excellent to work with, was always affable and accessible, and he delivered a quality program.

Valerie Strauss Cunningham Adoption Director, Catholic Charities Diocese of Winona

You give hope and encouragement at a time when it is so easy to just get depressed and anxious.


One of our families said that your training provided a nice ‘roadmap and framework’ to start the networking process. They were feeling stuck because they didn’t know how to get started, but now they feel like they do. They especially liked the ideas around social networking sites, adoption cards, and handing out profiles.

You do a great job instilling excitement in the adoptive families and helping them see that this is a doable task.

Emily Maxwell Match Specialist, The Cradle

We recently chose to participate in the adoption networking and advertising training offered by our adoption agency and conducted by Hal Kaufman of My Adoption Advisor. Let me tell you, it was a great decision!

Wanting to raise a child can be an easy decision, but choosing to adopt a child and going through all of the different steps and facing the different challenges can be very difficult, scary, and intimidating.

After completing the training we felt much better about the process and what we needed to and should be doing. It provided us with the tools to help us succeed. We would recommend this program to anyone starting the adoption process.

Thanks Hal!

Wendi & Norb

The adoption profile training last night was wonderful. I’ve read everything out there about profiles and even wrote one in the past that worked, but I still had several ‘ah ha’ moments as I listened.


The adoption referral business has dramatically changed in the Internet era. Our clients often seek agencies after connecting with an adoptive family. Even with all the marketing and advertising we do as an agency, our families can multiply their potential matches exponentially by doing comprehensive outreach.

The services offered by My Adoption Advisor demystify outreach efforts and give families a positive focus while also making them successful adopters. We now require our families to do outreach and to take the training offered by My Adoption Advisor. Wherever their match occurs, we can offer ongoing support and advice and are delighted to see them adopt more quickly than they might if they simply wait for us to generate the referrals.

Susan Ogden Domestic Infant Program Director, Adoptions Together

Thanks so much for the training tonight. You gave us a lot of useful information and really got us excited about the outreach process. Our profile is on our agency’s website, but we weren’t sure where else to go from there. Now we have tons of ideas that won’t cost much at all. :)

Jenny and John

We recently had the chance to review My Adoption Advisor’s class on Adoption Advertising and Networking. It consists of a narrated slide show and workbook. It takes about 60 minutes to guide listeners toward a practical, personalized adoption outreach plan. The class is highly organized, easy to follow, and succinct. Hal is an excellent teacher, using technology in the best way to get his points across.

I personally liked the suggestions for ‘educating, telling, and asking’ when networking with friends and family. Listening to Hal’s ideas reminded me how we can greatly increase the odds of finding a match with a targeted effort. It is a very empowering presentation.


We highly recommend using My Adoption Advisor. We used them specifically to help us develop an adoption website. The website looks great and is extremely consistent with our profile. My Adoption Advisor was very easy to work with, answered all our questions in a timely manner, and completed our website within a week!

Dawn and Dave

My partner and I have been waiting for months for a placement and were becoming increasingly frustrated with the domestic adoption process. After going through your training the light bulb finally went off for us.

You make a compelling argument for WHY adoptive families need to be actively involved with their adoption outreach and you explain how to do it. You provided strategic insight, creative ideas, and actionable tools to implement an adoption outreach effort. We came away feeling empowered, motivated, and hopeful.

Kip and Steve

I have had the pleasure of meeting with Hal several times and attending a workshop and viewing one of his online courses. I have been a professional in adoption for more than 20 years and an adoptive parent for more than 40 years. With all I know about adoption and the adoption process I still learned new things from Hal through both his workshop and course.

Barbara Wentz Adoption and Pregnancy Counseling Supervisor at Catholic Charities Southwestern Ohio

The training video was excellent! We made a plan and are beginning to put it into use. I wish we had this knowledge when we were approved a year and a half ago.

The course materials were easy to use and the content was applicable and easy to apply. I actually went through the video two times already and took away new ideas each time. Thank you so much!


I took one of My Adoption Advisor’s courses, ‘Understanding Expectant Parents.’ It was excellent. It focused on understanding the ‘Millennial Generation’ (20-somethings) so you can create your profile to appeal to them and use social media to attract them. (The median age for birthmothers is 23. I didn’t know that.) It also talks about the family support and how that factors into how your profile should be written and whether an expectant couple will place. This course really goes into detail and presents the latest facts especially on the social media portion. It definitely gave me a new appreciation/understanding of the expectant parents’ points of view.

I would recommend this course and also signing up for Hal’s emails, twitter feeds and Facebook page. He’s an adoptive parent (twice) with a lot of good information.


Someone recommended My Adoption Advisor to us and after the first call with Hal I knew we were in great hands. He took our information, sent emails as promised and gave us ‘website rookies’ easy-to-understand directions in everyday language. I never felt like any question I asked was ‘dumb’ or that I was bugging anyone. Hal’s services were professional, timely (he did our site in one day!), and exactly what we wanted. My husband and I almost laughed at his last email when Hal said, ‘Let me know if you have any changes.’ How could we make any changes to PERFECT!

We are so pleased with the final product, but more importantly we truly felt like we were given undivided attention. We were impressed by the professionalism and Hal’s understanding of just how important this process was to us.

Gidget & John Adoptive Couple

We wanted to share our wonderful news with you. We have been blessed with a sweet baby girl. Her name is Zoey and she was born in February. We had a very fast match and birth. Zoey’s birthmother said that as soon as she saw our profile book she knew we were it. She forced herself to read other profiles, but knew in her heart that we were the perfect match for her. We wanted to say thank you very much for all of your wonderful and helpful assistance on our adoption profile. We will continue to recommend you as a great resource in the adoption process.

Wendi & Norb

My Adoption Advisor’s outreach approach has enabled us to bring a true empowerment philosophy into our adoption services work. Our adoptive families don’t wait with us anymore; they work with us…as active, engaged partners in the adoption process.

We are very pleased with our collaboration with My Adoption Advisor and the positive changes that it has brought to our agency and to the people who come to us for services.

Beth Schwartz Executive Director of Jewish Family Service of Cincinnati and Adoption Connection

We wanted to let you know that we successfully adopted a baby girl over the holiday and we’re ecstatic!! THANK YOU so much for all of your help and perseverance. It WAS Google keywords that ended up making this happen. The mother told us that she Googled “adopting parents” and our site was on top of the list!! So we couldn’t have done it without you!! She was born Christmas Day and we brought her home on Friday 12/28. It was a whirlwind, but successful and I couldn’t have asked for a better Christmas present!

Brandi & Gavin

I took your advice about networking and advertising and it worked! We matched with our daughter’s birth mother in just 4 months and I was a mom just a few months later.

Lynna Adoptive Mother


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