This is where planning and implementation come together.
In our adoption advertising & networking course families develop an outreach plan and that is a huge step for many of them. Other families may already know what types of advertising and networking they are going to do. In both situations, however, families may struggle with implementing their plans. Our toolkit focuses on answering your implementation questions.
If you need a toll-free number, want to build your own website, or are interested in creating an adoption video, imagine how much research you need to do to figure out the best way to do these things. If you have the time, then great, but if you don’t have the time to research everything yourself to find easy-to-use and cost effective approaches, then save yourself the time and reduce your stress — just start with our research, recommendations, and examples.
The toolkit resides in a Members Only, password-protected part of our website and contains the research and examples you need to jump-start the implementation of your adoption advertising and networking plan. You no longer need to start with a blank piece of paper because we have already asked and answered many of the implementation questions you are about to face. We have invested months compiling this information so you don’t have to.
Our online toolkit follows our unique approach to framing the myriad of outreach activities that you can do and complements our Adoption Advertising & Networking course. (Again, the course focuses on creating your outreach plan whereas the value of this toolkit is in helping you implement your plan.)
- an example of an e-mail that you can send to friends and family to solicit their help in spreading the word about your plans to adopt
- an example of a “business” card that you can distribute as you network and a list of recommended business card suppliers
- Important information about social networking websites and how to use them to network
- specifics related to mass-mailing adoption profiles to those who can help (who to contact, what to send them, how to find them, and what it costs)
- resources to help you understand adoption advertising laws (they differ by state)
- a list of 50+ places to leave your adoption “business” cards (you can use that same card that you will give to your network as more of an advertising tool)
- ways to leverage the Internet to advertise your desire to adopt, including adoption profile registries (with pricing and a rolling 12-month website traffic graph)
- access to almost every newspaper in the U.S. (for advertising purposes)
- links to a diverse set of birth mother blogs so you can better understand their varying perspectives
- ways to create your own adoption profile website and a link of preferred companies with whom to work
- a diverse set of adoption profile video examples
- our research on 20+ toll-free service providers and our top recommendations
- a long list of potential questions to ask expectant parents