Adoption Print Ads

Placing adoption classified ads in newspapers is a fantastic approach to more quickly finding your future child’s birth family. This is true whether you are pursuing a private or independent adoption or working with an adoption professional who provides matching services.

We help families create and place unique, noticeable adoption ads.

We know which papers prohibit adoption ads (even in states that permit them) and can place your ads in hundreds of newspapers across the country with one call, one order, one invoice, and one payment.

Compare print advertising with online advertising before deciding which is best for you. In many cases, online advertising results in a more targeted approach at a lower cost. Learn more about our Online Advertising Services.

The Process

We follow this 7-step process for creating and placing your adoption advertisements to ensure you invest wisely in this approach.

You definitely do not want to spend so much money on adoption advertising that it affects your ability to afford potential birth mother expenses or creates a financially stressful situation.

The first step in this process is for you to develop a complete adoption budget and see how much money you want to invest in adoption ads.

Some states prohibit the use of adoption advertisements and every state has their own adoption laws regarding legal risk periods, birth mother expenses, and birth father rights, for example.

Work closely with a knowledgeable adoption attorney to identify the states in which you want to place your adoption ads.

We will adhere to your budget and list of states to develop an achievable plan that maximizes the visibility of your adoption advertisement.
The most important element of your adoption advertising campaign is the classified ad itself. A generic “Looking to Adopt” ad pales in comparison to a creative ad that highlights your most unique qualities. The good news is that 90% of the adoption ads out there are “me, too” ads. Your ad will stand out.

We will interview you and review your adoption profile or website to help you craft a strong adoption classified ad. Unless you choose to pay extra, you only get 25 words for print ads so every word must count. We typically provide 3 ad copy suggestions, but the final decision is always yours to make.

After we finalize your adoption advertisement we will verify pricing one last time and send you an invoice to place your ad.
We’ll work with our print and online media sources to place your adoption ads.
Adoption ads that work result in phone calls, emails, and/or website traffic. It’s important that you track these results and thoughtfully adjust your adoption advertising approach over time. Without doing this it is difficult to intelligently make adjustments to your ad copy, targeted states, number of runs, etc.

The Cost of Print Advertising

The cost of placing a print ad varies considerably based on the state, the number of newspapers, and the total circulation of those papers.

You should be prepared to pay between $100 and $500 to place one adoption ad one time. That one ad may be placed in 30 newspapers or 300 newspapers depending on the state. The greater the circulation across those papers, the more you will pay to place the ad.

Any type of advertising, including adoption advertising, requires repetition; therefore, you should also plan to place adoption ads for several months at a time and not just once or twice.

The bottom line: A reasonable budget for placing print adoption ads for 4-5 months is between $1,600 and $8,000.

We charge a small fee for our services that is based on your total advertising purchase.

Other Options

Placing print adoption ads is popular, but given the price it’s not a good choice for everyone. So what are some other classified ad options?

  1. Online ads. We help families place online adoption ads, as well. With online ads you will set a monthly budget that you can afford and then we will create a campaign that displays as many ads as possible to meet your budget.
  2. Craigslist. Craigslist is a huge classified ad website where you can place adoption ads for free. Read about one of our client’s incredible experience with Craigslist in Our Marketing Blitz Paid Off.
  3. PennySaver and other similar free papers. Although we do not offer services for this category, many families place their adoption classified ads in these print-based publications. The benefit is that doing so is free or relatively inexpensive. The downside is that although these types of publications are circulated widely (for example, in your mailbox, restaurant entryways, and gas stations), a smaller percentage of people read them when compared to newspapers to which readers subscribe.

Your adoption classified ad approach is as unique as you are.

CONTACT US TODAY to develop your plan.