Online Adoption Ads with Google
As great as your adoption profile may be, if the right expectant parents don’t see it, it doesn’t matter. Today’s generation of expectant parents are looking for adoptive parents online. Our Internet-based adoption advertising campaigns place your adoption ads in front of expectant parents at the exact time they are exploring adoption and looking for adoptive parents.
There are 4 main benefits of online adoption advertising through us:
- Reach. We place our adoption ads through Google’s network because Google commands nearly 85% of Internet searches.
- Relevance. Unlike print advertising and most forms of online advertising where ads are shown to a general audience, our adoption ads display ONLY to people who search on terms that we believe expectant parents considering adoption are likely to search on.
- Control. Through geographic targeting, your adoption ads display to Internet searchers located in just the U.S. states you want. You also have complete control over your advertising budget and can change it at any time.
- Experience. We’ve researched how expectant parents search the Internet and maintain a database that contains hundreds of their likely search terms. We also analyze the data we get back from our campaigns to continually optimize our overall strategy, as well as each individual campaign. The amount of advertising dollars we have managed far exceeds what your entire adoption will cost. No one can match our experience.
We obtained Individual Qualification status
with a specialization in search advertising
through Google’s Certification Program.
How Internet Adoption Advertising Works
Imagine that someone is experiencing an unplanned pregnancy and turns to Google to explore their options. They search on the phrase “pregnant and looking for adoptive parents.” As you can see from the example below, Google’s search results page may include paid advertisements, including ads that we have placed for prospective adoptive parents.
The beauty of online adoption advertising is that we can display adoption ads to just the right audience at just the right time.
- An expectant parent searches the Internet using a phrase that is similar to one of the hundreds that we added to a campaign.
- They see an ad that clearly indicates it’s from a prospective adoptive parent.
- Then they click on that ad to visit the family’s adoption website. Now that is a fantastic lead!
We create pay-per-click (PPC) campaigns which means that you only pay Google for each click and not the thousands of times Google displays your ad. The monthly cost will be very close to your monthly budget.
Online Advertising Services
Due to the constant change in search habits and the need to analyze data and learn from it to continually strive to maximize relevant traffic to your adoption website, it is critical that when you create an online campaign, you also monitor it and make adjustments to it to get the most out of your investment. This is why we offer a Campaign Creation Service and a separate Campaign Management Service.
Campaign Creation Service
Our Campaign Creation Service will establish an adoption advertising campaign for you.
- Your campaign will leverage Google’s dominance and stay within your budget.
- We create at least 10 unique adoption ads that meet Google’s stringent editorial and format, content, and link policies.
- The success of your online adoption ads is directly tied to the keywords to which your ads are linked. We will establish hundreds of positive and negative keywords to help you get the most from your advertising investment.
- We will target your ads based on geographic criteria that meet your needs.
- To get you started we will give you a $100 credit toward your adoption advertising campaign.
The cost of our Campaign Creation Service is effectively only $199
after receiving $100 credit toward your ads.
Campaign Management Service
Creating an online adoption advertising campaign is great, but if you fail to monitor and manage the campaign you will likely and unnecessarily waste much of your advertising budget.
Our Campaign Management Service provides better advertising results because we continue to review and adjust your campaign to give you the best chance we can at cost-effectively targeting potential birth parents and their support network.
- We monitor each campaign and set appropriate automatic alerts to to ensure a timely response to unexpected, urgent opportunities.
- We will cut under-performing keywords and add new keywords based on the top performers. We’ll do the same for your ads.
- We will send you reports that show exactly how your adoption ads are performing.
This service is available as a 6-month package for $399
(so only $66.50 per month).
If you prefer to go month-to-month you can add this $79 monthly service to your cart and then select the number of months you want to purchase.
We can’t begin to thank you enough for helping us fulfill all our dreams. And just so you know, however you tweaked the campaign recently was incredible. I received 2 calls yesterday interested in us and have been getting many more these past 2 months.