Adoption Online Ads
These are just some of the benefits of pursuing online adoption advertising with us:
- Advertise to potential birth parents at the exact time they are looking for you
- Target your adoption ads to just the U.S. states you want
- Set a monthly budget and then create a campaign that displays as many ads as possible given your budget
- Only pay for an ad when someone is interested enough to click on it and not every time the ad displays
- Take advantage of our research of how the adoption professionals who spend tens of thousands of dollars every month invest their advertising dollar
- Advertising effectively requires continuous learning so we frequently analyze what’s working and what’s not across all of our adoption advertising accounts and then make changes to benefit everyone
We can create, monitor, and manage
your online adoption advertising campaign.
We obtained Individual Qualification status through Google’s Certification Program
with a specialization in search advertising.
Google commands nearly 85% of Internet searches – 14 times it’s nearest competitor, Yahoo!. Because of this dominance we use Google’s advertising applications and may advertise through:
- Google’s Search Network, including Google.com and AOL.com
- Google’s Display Network, including YouTube and any of the thousands or maybe millions of websites that publish Google ads
- Other Google Properties, such as Blogger and Gmail
Online Advertising Services
Due to the constant change in search habits and the fact that online advertising is as much of an art as it is a science, it is critical that when you create an online campaign, you also monitor it and make adjustments to it to get the most out of your investment. This is why we offer a Campaign Creation Service and a separate Campaign Management Service.
Campaign Creation Service
Our Campaign Creation Service will establish a sound adoption advertising campaign for you.
- Your campaign will leverage Google’s dominance and stay within your budget.
- We create unique adoption ads that meet Google’s stringent editorial and format, content, and link policies.
- The success of your online adoption ads is directly tied to the keywords to which your ads are linked. We will establish the keywords and negative keywords to help you get the most from your advertising investment.
- We will target your ads based on demographic and geographic criteria that meet your needs.
- We will send you reports that show you exactly how your adoption ads are performing.
- We will monitor and manage your adoption ads for 1 month at no additional cost (a $59 value).
- To get you started we will give you a $105 credit toward your adoption advertising campaign.
The cost of our Campaign Creation Service is effectively only $135
after receiving $105 credit toward your first ad and
a free month of our Campaign Management Service (a $59 value).
Campaign Management Service
Creating an online adoption advertising campaign is great, but if you fail to monitor and manage the campaign you will likely and unnecessarily waste much of your advertising budget.
Our Campaign Management Service provides better advertising results because we continue to review and adjust your campaign to give you the best chance we can at cost-effectively targeting potential birth parents and their support network.
- We monitor each campaign and set appropriate automatic alerts to to ensure a timely response to unexpected, urgent opportunities.
- When needed we will cut poor performing keywords, add new keywords and negative keywords, adjust your ad text, and stop your ad from displaying on irrelevant sites from Google’s display network.
- We will send you monthly reports that show exactly how your adoption ads are performing.
This service is available on a month-to-month basis for $59
or you can save more than 15% by purchasing 6 months for $299.
